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Key opinion leaders: Influencer marketing in China

Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...

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How to Do Social Media in China – Comparision of the Most Popular Platforms

In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort. This article markes highlights, differences and opportunities of Chinese social media marketing and the most popular Chinese social media platforms.

Search and Social Media Industry Study: Top 10 DIY Stores

“The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience by connecting online to offline.”

Hi Rise 2018! eviom Joined the Asia’s Largest Hi-tech Conference

Rise, the largest technological event in Asia, took place from 8th July to 11th July 2018 in Hong Kong. 15,000+ people from 102 countries joined this international affair. Brilliant minds form the world’s biggest companies and most exciting startups come to Hong Kong to share their stories and experiences.

Various industry experts discussed the latest developments in blockchain, artificial intelligence, the internet, e-commerce and other related fields. It is a great honor of eviom to be one of them, and we cannot wait for sharing the highlight of high technology and digital marketing experienced in Hong Kong.