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Key opinion leaders: Influencer marketing in China

Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...

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How to Do Social Media in China – Comparision of the Most Popular Platforms

In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort. This article markes highlights, differences and opportunities of Chinese social media marketing and the most popular Chinese social media platforms.

Search and Social Media Industry Study: Top 10 DIY Stores

“The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience by connecting online to offline.”

Hi Rise 2018! eviom Joined the Asia’s Largest Hi-tech Conference

Rise, the largest technological event in Asia, took place from 8th July to 11th July 2018 in Hong Kong. 15,000+ people from 102 countries joined this international affair. Brilliant minds form the world’s biggest companies and most exciting startups come to Hong Kong to share their stories and experiences.

Various industry experts discussed the latest developments in blockchain, artificial intelligence, the internet, e-commerce and other related fields. It is a great honor of eviom to be one of them, and we cannot wait for sharing the highlight of high technology and digital marketing experienced in Hong Kong.

The differences of Digital Marketing in China and Europe

Europe is an attractive region for most Chinese firms who have an ambition for the European market. It provides a mature market with a high level of industrialization. But how is it possible to connect with a new audience from over 50 countries and 23 official languages? Expanding the online market is the key growth area for an enterprise.

How to make clients happy and successful

An interview with René Drews, Head of Client Services eviom Group

Since the beginning of this year, we are so glad to work with a new colleague, René Drews. René became our Head of Client Services on January 10 th . What kind of fields is he working on, why did he choose eviom and what challenges exist in the field of digital marketing from his perspective? Let us explore his answers in the following interview.